Know exactly which marketing actually makes you money
Track every pound from ad click to paid invoice. See ROAS and cost-per-lead by campaign, revenue by source and a live conversion funnel — so you spend more on what works and cut what doesn’t.
+10Moulded by 16 trade businesses
Crafted by the business that's generated millions
Live ROAS · attribution to paid invoice
Assigned
Sam Bright
New 5★ review · requested automatically
ROAS
live return on ad spend
£/lead
cost per lead by campaign
100%
revenue attribution
CSV
export any report
The daily grind, without the right tools
You’re spending on Facebook ads with no idea what actually converts.
Revenue, leads and ad spend live in three different places.
You can’t see where leads leak out of your pipeline.
Everything roi dashboard does for you
Built around how UK trades actually work — every claim is a feature you can use today.
See your true return on ad spend
Your headline metric is ROAS — revenue divided by ad spend — colour-graded so you know at a glance if a campaign is winning. Cost-per-lead and conversion rate sit right beside it.
- ROAS headline, colour-graded (≥10x good)
- Cost-per-lead and conversion-rate KPIs
- Automatic Meta ad-spend sync — no spreadsheets
ROI Dashboard
Return on Ad Spend
11.4x
£1,620 spend → £18,480 revenue
Ad Spend
£1,620
Total Leads
68
Cost Per Lead
£24
Conversion Rate
38.2%
Revenue
£18,480
Pipeline
£42,300
Campaign Performance
Conversion Funnel
Follow every lead through to revenue
A per-campaign performance table shows spend, leads, CPL, conversions and ROAS, and a conversion funnel reveals exactly where leads drop off between enquiry and won job.
- Campaign performance table with CSV export
- Leads-by-source and leads-by-campaign charts
- Conversion funnel with drop-off at every stage
ROI Dashboard
Return on Ad Spend
11.4x
£1,620 spend → £18,480 revenue
Ad Spend
£1,620
Total Leads
68
Cost Per Lead
£24
Conversion Rate
38.2%
Revenue
£18,480
Pipeline
£42,300
Campaign Performance
Conversion Funnel
Know your numbers at a glance
Dashboard widgets track cash flow, a revenue-goal ring, pipeline value and month-on-month comparisons, while the Reports Hub goes deep on sales funnels, lead-source ROI and expenses.
- Cash flow, revenue-goal & pipeline-value widgets
- Month-on-month comparisons & revenue trajectory
- Reports Hub: sales funnel, lead-source ROI, expenses
Good afternoon, Sam
Wednesday afternoon — 85 items need attention
Action Centre
85 URGENT£64,320.00 in quote pipeline
New lead: Sarah Thompson
Website
New lead: John McQueen Ritc…
Facebook Ads
New lead: Tracey McArthur
Facebook Ads
New fire frame needing replac…
John Pateno
Assign team to TV unit install …
TRD-2026-000014 ·
Assign team to Office media …
TRD-2026-000017 ·
Quote Q-2026-0421 · £1,080.00
Sarah Whitmore
Quote Q-2026-0398 · £4,051.00
Customer
Quote Q-2026-0365 · £3,914.00
Customer
Nothing here
£24,380
vs £19,900 last period
↑ 22%14
Avg £1,741 per job
↑ 8%£9,650
£8,400 in this month · £1,250 overdue
Inbox
4Sarah Whitmore
1 dayHi Sarah, just checking in on quote Q-2026-0421. Any questions or shall we book you in?…
James Wilson
1 dayHi James, just following up on your enquiry — happy to answer any questions.…
Upcoming Jobs
No upcoming jobs
Up and running in four simple steps
Connect Meta Ads
Link your Facebook/Meta ad account to bring spend data in automatically.
Track every lead’s source
Each enquiry is tagged with the campaign and ad set that produced it.
Attribute the revenue
Follow leads through to paid invoices to see real revenue per source.
Optimise your spend
Double down on profitable campaigns and cut the ones that don’t pay.
Built around your business — not the other way round
We don't sell logins. We take on a limited number of businesses and build each one a bespoke system around how it actually works. Access is by enquiry only.
- 1A system mapped to your actual processesWe scope how your business really runs — leads, quotes, jobs, invoicing — and build around it, not the other way round.
- 2Bespoke fields, workflows and automationsYour terminology, your job stages, your follow-up rules. Built in, not bolted on.
- 3Your integrations, connectedFacebook & Instagram leads, WhatsApp, SMS, email, payments and calendars wired into one place.
- 4Hands-on onboarding for the whole teamWe set it up with you and train your team on your own data — no "figure it out yourself".
- 5A direct line to the people who built itLimited client intake means you're never a ticket number. The system keeps evolving with your business.
+10Moulded by 16 trade businesses
Crafted by the business that's generated millions
The full roi dashboard toolkit
The detail that makes the difference — nothing bolted on, all built for trades.
Return on ad spend (ROAS)
Revenue ÷ ad spend as your headline metric, colour-graded by performance.
Cost-per-lead by campaign
See precisely what each campaign and ad set costs you per enquiry.
Revenue attribution
Trace revenue from the first ad click through to the paid invoice.
Campaign performance table
Spend, leads, CPL, conversions and ROAS per campaign, exportable to CSV.
Conversion funnel
Total leads → contacted → qualified → converted, with drop-off at each stage.
Leads by source & campaign
Pie and bar charts that show where your enquiries actually come from.
Meta ad-spend sync
Pull live Facebook/Meta spend data in automatically.
Cash flow & revenue goal
Track cash in and out and progress against your revenue target in real time.
Pipeline value & forecast
See total pipeline value and a snapshot of your close rates.
Reports Hub & exports
Sales funnel, lead-source ROI, expenses and Facebook/Instagram insights, exportable.
Before & after TradeHub OS
This is the bottleneck roi dashboard removes — and what your week looks like once it's gone.
Without TradeHub OS
- Guessing which ads work
- Data in three different places
- No idea where leads leak
With TradeHub OS
- Live ROAS on every campaign
- One dashboard, ad-click to paid
- A funnel that shows the leaks
"I finally cut the ads that were burning money and doubled down on the ones that weren’t. Seeing ROAS per campaign changed how I spend — my cost per job dropped massively."
Replaces
- Spreadsheet ad tracking
- Guesswork on ad spend
- Separate reporting tools
How UK trades stop losing jobs to slow replies — see it in 2 minutes
Most trades lose work to whoever replies first — not whoever's best. Get a 2-minute tour of how to fix that, your free Growth Report, and our UK quote & invoice template pack. No pressure, no card.
- What most trades get wrong — and the fix, in 2 minutes
- Free UK quote & invoice template pack
- One practical growth tip a week (unsubscribe anytime)
ROI Dashboard questions, answered
Explore more of the platform
Seen enough?
Tell us how your business runs and we’ll scope a bespoke system around it. Limited client intake — access is by enquiry only.
+10Moulded by 16 trade businesses
Crafted by the business that's generated millions
Enquiry only · Scoping call first · We reply within one working day