How does revenue attribution work?

Every lead is tagged with the campaign and ad set that generated it. As that lead moves through your pipeline to a paid job, TradeHub OS links the revenue back to its source, so you can see the true return on each marketing channel.

Which ad platforms can I connect?

You can connect Facebook and Meta Ads to pull live spend data directly into your ROI dashboard, with more platforms added regularly.

Can I see my pipeline value and forecast?

Yes. The dashboard shows your total pipeline value, conversion rates by stage and a forecast of likely closed revenue, so you always know where the business is heading.

Is the ROI dashboard available on all plans?

The ROI dashboard and ad-spend tracking are included from the Squads plan upward, where Facebook Lead Ad and Meta Ads integrations are enabled.

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ROI Dashboard

Know exactly which marketing actually makes you money

Track every pound from ad click to paid invoice. See cost-per-lead by campaign, revenue by source and conversion rates by stage — so you spend more on what works and cut what doesn't.

14-day free trial All features

10x

average ROI

100%

revenue attribution

Live

pipeline value

£/lead

by campaign

Most tradespeople have no idea which adverts make money and which just make noise. TradeHub OS connects your ad spend to your actual revenue, following every lead from the first click through to the paid job, so you can finally see your true return on marketing and make confident decisions about where your money goes.

How it works

Up and running in four simple steps

Connect your ad accounts

Link Facebook and Meta Ads to bring spend data into TradeHub OS.

Track every lead's source

Each enquiry is tagged with the campaign and ad set that produced it.

Attribute the revenue

Follow leads through to paid jobs to see real revenue per source.

Optimise your spend

Double down on profitable campaigns and cut the ones that don't pay.

Capabilities

Everything roi dashboard includes

The detail that makes the difference — every capability, built for the way trades actually work.

Cost-per-lead by campaign

See precisely what each campaign and ad set costs you per enquiry.

Revenue attribution

Trace revenue from the first ad click all the way to the paid invoice.

Pipeline value & forecast

See the total value in your pipeline and a forecast of what's likely to close.

Conversion rates

Track conversion by pipeline stage and by lead source to find the leaks.

Facebook & Meta Ads integration

Pull live ad-spend data in automatically — no spreadsheets.

Month-on-month comparisons

Compare performance over time to spot trends early.

Revenue goal tracking

Set targets and watch progress against them in real time.

Team & individual performance

See who's converting leads and winning work.

Custom date ranges & exports

Slice the data by any period and export it whenever you need.

Stop wasting money on adverts that don't convert

Invest confidently in the channels that pay

Forecast revenue and plan your growth

FAQs

ROI Dashboard questions, answered

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